The International Conference on Advanced Marketing (ICAM) 2017 will be held on 26-27 of January, 2017 at Hotel Galadari, Colombo under the theme of “Marketing for Next Generation” with an expected participation of 100+ researchers from all around the world. ICAM 2017 is expected to provide a unique platform for academics, scholars, thinkers, marketers, practitioners and corporate and public policy-makers around the world to exchange knowledge, discuss and share innovations and to network with each other while enjoying the beauty of Sri Lanka.
Professor A. Parasuraman, Professor of Marketing & Holder of the James W. McLamore Chair of the School of Business Administration, University of Miami who is also known as the Father of the SERVQUAL model commonly used in Services Marketing will be marking his distinguished presence at ICAM 2017 as a key note speaker, and in addition to him, Prof. Sergius Kokuof Florida Atlantic University, USA will also be speaking at the conference highlighting the future trends and opportunities in marketing in a global context. A workshop and a CEO Forum is also scheduled to be carried out in line with the conference, headed by the two most reputed intellectuals, where the Sri Lankan business personalities and also the students can take part in, in order to share knowledge with each other, to network and also to clear the doubts they have got in the practical phases of day to day marketing.
The conference will be organized by The International Institute of Knowledge Management (TIIKM) which is a professional conference organizing institution in Sri Lanka, which has also organized 100+ International Conferences addressing diverse areas of Management Studies, Life Sciences, Arts and Humanities, Health Sciences and so on. This will be hosted by The Department of Marketing Management of University of Kelaniya and the Faculty of Organization and Management of Silesian University of Technology, Poland will be holding the academic partnership of the conference.
The organizers wish to use this space to inform all the interested parties to take part in the conference as an attendee, or else participate in the CEO Forum and the Workshop that are organized In line with ICAM 2017.